What I Do

Dynamic Direction in Design takes care of all your web design needs. From developing your brand and Identity (logo, brochure etc.) while making your site user friendly on all devices. (web design and development) Perhaps you need a animated intro or graphics for your website? Raquelia does it all while keeping it as simple as possible. Whether you need a domain name, hosting, a new look or just updating your site I can do it all. I design for small businesses and individuals that are just getting started and if you want a simple yet functional site that is user friendly and mobile accessible then you have come to the right place. Click below to get started or scroll down for the details on what I do. Looking forward to getting your project up and running. ciao, Raquelia

Get Started!

Does Raquelia do web design?


Web Design & Development

In classical terms, design describes the visual appearance of a website. Traditional approach involves contrast, coloring, balance, emphasis, rhythm, style of graphical elements (lines, shapes, texture, color and direction), use of icons, background textures and general atmosphere of overall website design. All these elements are combined with the fundamental principles of design in order to create a superb result that meets the goals set for the website.

  • Planning, creation and updating of websites.
  • Information architecture, website structure & user interface
  • Navigation ergonomics, website layout
  • HTML5 & CSS
  • jQuery Library

Web Design vs. Web Development In A Nutshell:

Web developers, sometimes called programmers, take the design created by Web Designers and build a fully functioning website. To put it simply, think of the design as a non-interactive “picture” of a website.
Developers take that design and break it up into it’s components. They then either use just HTML or a more dynamic approach incorporating programming languages such as PHP to develop the various website pages. More advanced web developers may choose to utilize a Content Management System (CMS) like WordPress in order to streamline development and allow clients an easy way to maintain and update their website.
Web developers may convert a static layout designed by Web Designers into a dynamic website by using image and content sliders, active states for links and buttons, and other interactive elements. In essence, Web Design refers to both the aesthetic portion of the website and it’s usability.
Web Designers use various design programs such as Adobe Photoshop, Illustrator, Dreamweaver or After Effects to create the layout and other visual elements of the website.
Ask yourself what you want your website to do? Whether it's to allow people to do business with you, find you online or to sell a product.
Let Raquelia with DDinDesign help you achieve these goals and more.

See Web Projects

Make your Brand stand for you and stand out!


Branding & Identity

Branding vs. Identity: what’s the difference? If you aren’t an expert on design industry buzzwords, you might have wondered what the difference is between branding and identity. Even some designers are confused by these terms. While both are similar, one is a subset of the other.

  • Branding is about creating a customer experience.
  • Identity is about visuals and packaging.

So, what is branding? Branding is the process of developing a perception about your business and/or a customer experience that includes design as part of the process, but is also driven by elements such as naming, marketing strategy, advertising, public relations, market research, customer feedback and more. Identity is an important piece of the branding puzzle for most businesses and helps to enable customer response. Think, "Coca- Cola," "Panera," "Nike," "Trump," "Twitter," "You-Tube."

Basically you want to have an Identity (logo) that is maintained throughout your entire website which is then associated with your "Brand."(Business Website)

At DDinDesign, we help you with the visual aspects of branding through the design of identity packages for small businesses. The most common pieces of an identity package for small businesses are a logo, business stationery, and a web site. However, since all client needs are different, full identity packages often include other types of business collateral such as brochures, newsletters, product packaging, signs and other materials. If you need just this service then feel free to contact Raquelia with DDinDesign.

8 Essential Elements to a Comprehensive Brand Identity
  • Logo or wordmark
  • Logo Flexability
  • Key colors
  • Additional color palette options
  • Corporate typefaces
  • Standard typographic treatments
  • Consistent style for images
  • Have a full library of graphic elements

Need a Logo?

graphic design by Raquelia leone and dynamic direction in design


Graphic Design

Graphic design, also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. The form of the communication can be physical or virtual, and may include images, words, video or graphic forms. Designers are also responsible for interactive designs where the content is fluid, sometimes changing minute to minute, as well as interfaces that help users navigate through complex digital experiences.

Design Principles

  • Balance – It’s important for web designers to create a balanced layout.
  • Contrast – In color theory, contrasting colors are ones placed opposite one another on the color wheel.
  • Emphasis – A design principle founded in the intentional “highlighting” of certain important elements of the website layout.
  • Consistency – Also called repetition or rhythm, consistency is a critical web design principle.
  • Unity – Is the relationship between the various parts of the website layout and the composition as a whole.

Graphic Design along with Web Design are my passions and will look forward to hearing from you about your next website or web design project that you want to have developed with someone who is also a small business doing freelance work in Port ST Lucie, South Florida, USA. Please keep in mind that you no matter where you live there are various ways to contact me while we work on your site. You can use email, phone or Skype.


Video Editing & After Effects Intro's

Video editing is the process of manipulating and rearranging video shots to create a new work. It is a very detailed process but the end result can be stunning. All of my Video work is done in After Effects and am now offering for a small fee "Intro's" to your body of work. Whether you are a new company or need a new opening for your channel then let's talk.

  • Remove unwanted footage
  • Choose the best footage
  • Create a flow
  • Add effects, graphics, music, etc
  • Alter the style, pace or mood of the video

Intro Your Channel!

What is the difference between ux and ui design?


UX & UI Design

UX Design refers to the term User Experience Design, while UI Design stands for User Interface Design. Both elements are crucial to a product and work closely together. But despite their professional relationship, the roles themselves are quite different, referring to very different parts of the process and the design discipline. Where UX Design is a more analytical and technical field, UI Design is closer to what we refer to as graphic design, though the responsibilities are somewhat more complex.

User Experience Design

  • User Experience Design is the process of quality interaction between a user and all facets of a company. Strategy and Content.
  • User Experience Design is responsible for being hands on with the process of research, testing, development, content, and prototyping to test for quality results or Wireframing and Prototyping.

User Interface Design

  • User Interface Design is taking your Brand/Identity plus all graphic assets and laying it all out in a website interface that will best enhance the user’s experience.
  • User Interface Design is a process of visually guiding the user through a product’s interface via interactive elements and across all sizes/platforms.

“Something that looks great but is difficult to use is exemplary of great UI and poor UX. While something very usable that looks terrible is exemplary of great UX and poor UI.”

So as you can see both UI and UX Design are needed when designing your site and she has an Associate's Degree in Web Design & New Media that covers both of these aspects thereby making Raquelia from DDinDesign a perfect match for your needs.

Contact DDinDesign

Rank my page with SEO


SEO Ranking

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.

  • What is Organic SEO?

    Organic SEO (search engine optimization) is the phrase used to describe processes to obtain a natural placement on organic search engine results pages (SERPs). Some examples of techniques used for organic SEO include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content relevant for human readers.

  • What is White Hat SEO?

    Some examples of White Hat SEO techniques include using keywords and keyword analysis, backlinking, link building to improve link popularity, and writing content for human readers.

  • What is Black Hat SEO?

    Black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience. Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, adding unrelated keywords to the page content or page swapping (changing the webpage entirely after it has been ranked by search engines).

  • What is SEO Services?

    SEO services help to ensure that a site is accessible to a search engine and improves the chances that the site will be found and ranked highly by the search engine. For instance using the right keywords that describe your site/product and using different or same words on all your other pages. Making sure your images are provided with an "alt" title and of course adding your site to a site index or usually called a "Site Map."

  • What is Search Engine Results Page (SERP)?

    The major search engines typically display three kinds of listings on their SERPs. Listings that have been indexed by the search engine's spider, listings that have been indexed into the search engine's directory by a human, and listings that are paid to be listed by the search engine.

Do you have the right content for people finding your business through a smartphone search?

  • 54% are looking for business hours
  • 53% are looking for directions
  • 50% are looking for local store address

Do you have the right content for people finding your business through a desktop search?

  • 45% are looking for product availability
  • 42% are looking for business hours
  • 38% are looking for local store addresses

Add SEO!